University Store :: Officially Licensed Products

Officially Licensed Products

Every item bearing a Duke insignia, from the Blue Devil to the Duke Shield, must be approved through Duke's licensing division. It guarantees that the merchandise is of the highest quality.

When a product bears The Collegiate Licensing Company's red, white, and blue "Officially Licensed Collegiate Products" label, it signifies that the manufacturer is authorized to use the school's marks and that the product has passed the standards set forth by the University and its Code of Conduct for vendors of university-licensed merchandise. Through this system of quality control, the "Officially Licensed Collegiate Products" label has come to represent genuine craftsmanship and authenticity to retailers, manufacturers, and most importantly, consumers.